One ring to rule them all… and one interface for all your chats?
At least that’s what the world’s largest social network would like to offer users. We’ve known for a while now that Facebook’s CEO, Mark Zuckerberg wants to create a single unified interface that would merge their native chat platform, Messenger with two other highly popular chat platforms that they just so happen to own: Instagram Direct and WhatsApp.
And the first few test features have begun popping on user’s screens – a little later than predicted, but we live in the year 2020, a wholly unpredictable period in time.
The advantage? Easier cross-communication. As a user, you can kick start or continue the conversation no matter which app you’re on. Features like switching tabs for personal and business messages makes going from work to play (or more likely vice versa, let’s be honest) a breeze.
Keeping those two separate also ensures you don’t accidentally send all your clients any saucy content at 2 AM on a Friday night.
Speaking of NSFW content, Facebook is also planning a revamp of its privacy policies to make private messaging and stories much more secure. This is a great step for users who are wary of how their data is collected and stored, as Zuckerberg admits, “…frankly we don’t currently have a strong reputation for building privacy-protective services.”
Citing WhatsApp as an example of how they plan to proceed, he said, “We plan to build this the way we’ve developed WhatsApp: focus on the most fundamental and private use case — messaging — make it as secure as possible, and then build more ways for people to interact on top of that, including calls, video chats, groups, stories, businesses, payments, commerce, and ultimately a platform for many other kinds of private services.”
While merging chat platforms is still a work-in-progress, some of their other plans such as group video chats on Facebook, AKA Messenger Rooms with up to 50 participants are already a reality. In fact, it’s become a favorite way for the Chatveda team to connect and blow off steam with goofy filters and AR games making it wholly more enjoyable than regular video calls.
As users, we like the new offerings Facebook has planned, and we can’t wait to see how the unified chat platform interface will actually function when official features roll out in the future.
But as marketers, we know the real advantage lies in how it will maximize the potential of digital marketing. (Did you hear that ka-ching?)
For businesses using chat marketing (good on you!) or those looking to start a single unified chat interface is going to elevate the kind of impact you can make. It’s kind of how mobile phones were already pretty great, and then they got the internet and that took what you can do with your phone to a whole new level.
Basically, this unified interface is a boon to any business’ marketing efforts because:
You can direct customers to your preferred chat platform:
You know how all the cool kids only slide into DM’s on Instagram? Or maybe your customers prefer to chat on Messenger. In India, everyone and their uncle (and in cringe-y family group chats no less) is on WhatsApp. No matter which platform your target audience is on, they can quickly get to where you want to chat with them. Because it will be so easy to switch from one platform to another, there will be very less friction and you drastically reduce the risk of losing a lead to app-hopping or one too many click-throughs.
You can target customers on all three platforms:
All good things come in threes, and soon it will apply to conversational marketing too. One of the reasons chat marketing is so effective is how precise audience targeting can get. When you talk to the correct customer, there’s practically no resistance to your sales message. In fact, your product or service is something they may have been actively searching for. Now multiply that function by three, because, with a little help from chat marketing experts like us, you can target the same customer on different platforms, providing a seamless conversation flow.
Whichever way suits your business better, the baseline is that Facebook’s chat platform integration bodes well for your sales*. It’s bound to be a marketing game-changer in our books, for sure.
What do you think? Are you excited about the new changes or unsure of the impact they will have?
*To get the full benefit of the unified interface, it’s best to partner with an agency that can take care of the entire process for you right from providing a winning strategy, creating a customized bot, and leading your customers through the sales funnel with expert ease.
If you’d like to explore how chat marketing can boost your growth and sales, jump on a call with us and get a free consultation today. .
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